This would be 'extra' business, analagous to donut shops selling donut holes, which is something that wasn't done 25 years ago.
They could probably sell on a 200 percent profit margin, and frugal husbands could really stoke the home fires.
Otherwise, men who don't want to spend $95 for a dozen long stemmed red roses just stay away, and put nothing in their cash registers, and potential foot traffic / customer goodwill is lost.
Am I missing something here ?
Why don't flower shops sell or promote at all, the sale of single flowers ? They could increase total sales...
Well, flowers are like loaves bread...in N. American, it doesn't work to sell things in bits and pieces because of 1- the cost of doing business and 2- scarcity (due to climate). Most flowers in the U.S. are cut fresh and flown in daily from Latin America. To sell one-sies in flowers, a seller would have to be willing to take a huge loss, since it's not like there are local flower farms (like in Mexico) where he/she can just go get more. And, there's no guarantee that selling one-sies is going to increase traffic.
The flowers go bad and where does that leave the flower seller?
In other countries (pejoratively known as the third world), selling things in small quantities is very common because the cost of doing business is alot cheaper and things like flowers, fresh produce and the like are in abundance.
Also, you can't compare donuts to flowers because donuts are manufactured within the US, less expensive to distribute.
